PLAYLAB, INC. is an extremely multi-disciplinary Los Angeles-based creative studio with no focus founded in 2004. They realize ideas across a wide range of scales by creating fashion shows, films, campaigns, furniture, retail, installations, books, brands, companies, artworks and more, through creative and art direction, strategy, design and production. PLAYLAB, INC. is currently: Archie Lee Coates IV, Jeff Franklin, Dillon Kogle, Ana Cecilia Thompson Motta, Kylie McMahon, Jacob Lemon, Brett Su, Blossom Liu, Kiesha Jones, Lauren Lynch, and Madison Dawn.